Smoke's Poutinerie - Fast Food Chain | Branding
Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy). We worked with them to create the brand story - the legend of Smoke - and decked the brand in Canadiana, 80's rock n' roll music, and 80's pop culture.
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