Logo Design & Branding for Fast-Food Chain
Branding Strategy, Design, Communication, Digital
What we did:
Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy).
The brand is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them. We worked with them to create the brand story - the legend of Smoke - and decked the brand in Canadian lumber-jack plaid, 80's rock n' roll music, and 80's pop culture references.